# HubSpot buyer readiness kit

Use this checklist before choosing HubSpot or a close alternative.

## Fit Questions

- CRM migration checklist for founders
- sales follow-up automation comparison
- lead capture stack for consultants
- HubSpot starter platform buyer guide

## Buyer Signals

- Existing manual workflow causes measurable delay or lost revenue.
- Decision maker can describe current stack and implementation owner.
- Team is willing to test one narrowly scoped workflow before expanding.

## Compliance Notes

- Call the site a HubSpot Affiliate only after approval, not a HubSpot Partner.
- Do not use affiliate links for serviced clients.
- Place FTC-style disclosure before links.

## Next Step

Use the scorecard to decide whether this is a ready buyer, nurture lead, or poor-fit visitor.